"Given the value that we get out of TextMate, it’s already grossly underpriced. Please let us give you more money."

Here's an example of what a good, some would say great product, does to its customers. The product had won all hearts back in 2006, when it released and seemed destined fr greater things. Although that next version of the product never came out. Still hasn't.

Imagine the number of companies using TextMate out there and raking in profits!